With brand new series of Britain’s Got Talent, The Voice and The Apprentice all launching over the next four days, that’s a lot of time spent watching other people’s lives on television.

So PUMA Social want you to ask yourself: do you really want to spend your nights staring at televised strangers? Or do you want more?

Watch PUMA Social‘s 90-second film, which demonstrates why life deserves to be played, and why channel surfing is not a sport…

Do you think you watch too much TV? What do you wish you were doing instead? Let us know below…