High street wine and beer merchant Oddbins has released its latest unconventional Christmas video this morning.

2016’s festive ad showcases 12 chimps, each named after 12 brand attributes ascribed to Oddbins by its customers.

It’s probably safe to say that it’s the only Christmas ad this year to feature chimp poo being thrown at a store manager, unless there’s a deleted scene from the John Lewis bouncing dogs ad that we’ve not seen yet.

Watch the video here…

Oddbins Marketing Manager, Lyndsey Gibbons, commented: “The message in our video is simple: Not caring about Christmas is not an option. Everyone needs to give a shit and our Chimps in the video really make that point in the only way they know how – through flinging their poop…”

She said: “While the video might seem ridiculous, it conveys a deep and profound message, the details of which escapes me right now, however the basic gist is that everybody who loves wine should give a crap this Christmas and be discerning in their choices.”

Gibbons added: “When you don’t have a budget to employ dozens of CGI animator types and haven’t the time to track down someone with an acrobatic boxer dog, it makes it easier to make a video without lots of heartstring-pulling emotional claptrap. This is what we have done, the Oddbins way.”

Oddbins have also teamed up with luxury travel experts Destinology to give one lucky winner the chance to win a dream holiday for 2 to Malaysia and experience the real life characters that inspired Oddbins’ Christmas mascot choice.

To enter the draw, just visit oddbins.com/malaysiaprize with a receipt from Oddbins.

What’s your favourite Christmas ad this year? Let us know below…