V2 Cigs, the USA’s No 1 online ECig brand, has unveiled a tongue-in-cheek new look at the sometimes-controversial subject of e-cigarettes.

Are all e-cigs the same? How do you know what you’re inhaling?

It’s almost certainly the only ad you’ll see all year to contain cat-licking, lederhosen, the word ‘penis’ and a pantomime cow…

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