Being a competitor in the world of perfumes, body sprays and colognes takes a lot of hard work. With all of the competition in this industry, attracting the attention of the consumer can be more difficult than you think. The main thing a consumer will notice about your product is the packaging that it is in. Having appealing perfume packaging is a great way to spark a consumer’s interest and increase your sales. If you are new to the world of fragrances, then working with a product packaging expert is essential. Below are just a few of the considerations that need to be made when attempting to get the best packaging for your perfume.
- Your Design Needs to be Both Creative and Innovative
Making sure your perfume container stands out over the others on the shelf is important. Failing to focus on originality will usually lead to your fragrance getting lost in the shuffle. People who are shopping for perfume will be looking for a container that is appealing and sleek. Ideally, you want your perfume container to look like a work of art. There are a variety of unique perfume packaging designs on the market that you can draw inspiration from. While you need to avoid directly stealing these designs, you can take a few pointers on how to structure your packaging.
- The Information on the Package Should be Straightforward
After you have attracted the attention of a buyer with your packaging, you need to inform them about your product. Having honest and straightforward information about your perfume on the packaging is essential. Working with a professional copywriter to come up with a great description of your fragrance is a great idea. These wordsmiths will be able to lay out in detail what your fragrance is and what it has to offer. You should also create a detailed list of the various substances used to make your perfume. Many of the modern consumers you encounter are very particular about what they put on their skin. Informing this type of customer about the ingredients in your perfume is essential if you hope to make a sale. Make sure to include a list of precautions the user should take when wearing your product as well.
- The Packaging Should Represent the Scent
Whether your perfume is fruity, floral or spicy, having packaging that reflects the scent of your product is essential. By placing flowers on a floral scented perfume, you can inform the consumer of what they are in for should they purchase your product. You do not have to be so direct with your design, but you will have to let the customer know what type of scent they are dealing with. If there are no samples of your products in the store, it can be a bit confusing for a buyer. Leaving no stone unturned when it comes to the information you provide the consumer will serve you well when trying to increase the amount of product you sell.
- Originality is Important
The last thing that any brand wants is to have a perfume package that is a carbon copy of their competitor. This will usually lead to a lot of confusion and can cause you to lose a lot of money in the process. Getting a few ideas of what your competitor is doing is smart, but there is a fine line between marketing research and stealing a design idea. Originality is the key to any successful brand. It may take you a while to come up with the right idea for your perfume packaging, but it will be well worth the energy you invest.
- Staying True to Your Brand
If you are like most fragrance companies, you have a number of different products to sell the consumer. Staying true to your brand is important when trying to rise to the top of this industry. Utilizing the power of branding and marketing will allow your company to become instantly identifiable with the consumer. Keeping your company’s logo front and center in all packaging is wise.
Trying to come up with a perfume packaging design without the help of professionals can lead to a number of problems. Seeking out the guidance of a reputable product packaging company will allow you to get the results you are after.