Over the course of the last few years, the iGaming market has enjoyed a rapid rate of growth. Due to consumer demands, the sector has had to evolve to keep up with contemporary societal trends. Throughout its history, the television industry has been able to continuously introduce fresh content that captivated audiences, and, in recent times, online casinos have followed suit.
We’re looking at how the iGaming sector has mirrored other forms of on-screen entertainment in order to adapt to customer expectations.
iGaming is Staying True to its Traditional Roots, but in New Forms
Over the next five years, the global online gambling market is predicted to experience an annual growth rate of 8.77 percent, which illustrates the sector’s undeniable popularity within modern-day society. Although changes to the size of the market are expected, numerous aspects within online casinos are remaining true to their traditional roots.
Source: Pixabay
Across many contemporary sites, the majority of service providers ensure that traditional casino games in their original format are still available to play. For instance, online casinos that offer several variants of roulette make sure to still take the origins of the game into consideration. Titles such as NewAR Roulette capture the core elements of the game’s traditional form while combining these with Playtech’s modern approaches, including bet tracking and special outside bets. This is similar to the evolution that has occurred within television. While the technology may have developed and the size of the market has quite literally grown from three-inch screens, the fundamentals have remained constant, with audiences still able to immerse themselves in the very same cornerstone genres that were popular during the rise of the television in the 1950s.
Broadening its Horizons
Even though television as we know it has been on the decline following the rise of streaming services in the last few years, the market has still been able to attract significant viewing numbers. While there are many reasons for this, one of the main contributing factors concerns the variety of genre-related content that has recently hit our screens.
“Game of Thrones” (CC BY-SA 2.0) by theglobalpanorama
In 2019, award-winning shows such as Game of Thrones and Peaky Blinders enjoyed incredible success, with the latter being named as the most popular drama at the National Television Awards. While the productions themselves are very different, with one being crime-focussed and the other being centred around fantasy, they are unquestionably both in the drama category.
The iGaming sector has gradually integrated the approach of variation within specific genres following its recent growth. While on the one hand expanding on and modernising traditionally styled casino games, today’s online casinos also have to offer alternate options in broader fields to keep up. Frankie Dettori Jackpot Roulette, for example, demonstrates how, much like television dramas, the iGaming sector can provide choice within specific genres.
The Ways to Bet and Play are Continually Expanding
While traditional television may be on the decline, its impact regarding how to expand and retain audiences has become central to the iGaming industry. Through maintaining its core values and integrating a more extensive genre selection, the varying methods of betting and gaming are likely to continue evolving further in the coming years.