In the past few years, numerous online selling platforms have emerged, leading to an unprecedented boom in ecommerce. Today, millions of individual stores trade online, from the smallest of home businesses to behemoth brands with global reach. While it’s certainly true that one-man band enterprises and boutique businesses can emerge victorious from the crowded lower rungs, only a fraction ever do. What’s more, many merchants selling online struggle to make any substantial revenues in the long term. Although some might manage a steady, if not staggered, push forward in conversions and revenues, there’s almost zero chance of them ever establishing themselves in the enterprise ecommerce sector unless the key challenges faced are dealt with.
Ensure expansion success solid scalability strategy
Even for those smaller businesses that are successful enough in their early days, inevitable hardships arrive when it comes to scale. Rather than a slew of new customers catapulting an ecommerce site into the sales stratosphere, an influx of new visitors and orders can in fact have a detrimental effect on a business. An ever-expanding product range is often the key area of expansion that needs scaling solutions. In the past, distinct scalability strategies were outlined for both B2B and B2C customers. Today, the best enterprise-level ecommerce platforms are agile enough to keep up with the growing demands on your website as you scale.
Improve user experience with an optimised checkout process
Cart abandonment has historically been a huge problem for online merchants, but with the advent of top-tier selling platforms for enterprise-level ecommerce. No longer does a merchant need to worry about a potential buyer ditching their online cart halfway through the checkout process thanks to a heap of improvements in the realms of customer experience. With the right platform in place, you can personalise the checkout process in its entirety, adding lucrative discounts bespoke to the buyer to encourage conversions, while implementing reliable scripts to keep everything rolling along nicely. What’s more, the current generation of enterprise platforms allows you to utilise upwards of 100 payment gateways, bringing the convenience of a one-screen checkout to those shopping via social medial, on mobile devices and so on.
Make your business a multi-channel venture
Some of the best ecommerce provider platforms now allow you to sell on social media or provide your customers with mobile stores as a standard. With the likes of Amazon, Pinterest and eBay just a few of the sales channels out there you can now achieve native sales through, not taking advantage of this lucrative revenue opportunity seems foolish. With multiple storefronts across various channels, you can really enter the big leagues, pushing your business expansion plans into effect as you move to target local markets and new territories.
Always keep an eye on reporting data
With integrated reporting and analytics as a standard with so many ecommerce platform providers now, there really is no excuse for keeping an eye on all those valuable metrics like customer behaviour and traffic, sales figures, growth and expansion trends, plus much more besides. Not only will this quickly identify any issues in your process chain that can be rectified quickly, it also lets you see what untapped opportunities lie waiting for you to seize. Once you’ve identified these, you can enrich your business further and encourage even more growth.