Cobra Kai for the win

Cobra Kai for the win as the holiday Nielsens are published

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The Nielsen figures for the bulk of the 2021 festive season are out, and amidst a raft of strong numbers, it’s Cobra Kai for the win — we take a deeper look

Last week we were looking at the success of The Witcher, Emily in Paris, Hawkeye and more. We pointed to Netflix’s own data for Cobra Kai and wondered about some other changes, and new shows such as Stay Close. The Nielsens for 27 December – 2 January are out, several shows break the billion minutes barrier and there’s plenty to discuss.

Before we do, an update on our data sciences division. This week they were given access to a legendary supercomputer by a group of rogue mice. While setting it up to analyse the Nielsen data, they accidentally erased the results of a calculation that had been running for very nearly seven and a half million years. On the grounds nobody would notice after all this time, they set the answer to a random value. Fingers crossed it wasn’t important.

On to the data…

The Nielsen data

As ever, this is US audited data, runs a few weeks behind and we add the columns marked ‘*’.

Rank Streamer Series #Episodes Ep length (mins)* Total Minutes (Millions) Episode Watches*
1 Netflix Cobra Kai 40 34 2,423 71,264,706
2 Netflix The Witcher 16 60 1,827 30,450,000
3 Netflix Emily In Paris 20 30 1,110 37,000,000
4 Amazon The Wheel Of Time 8 60 630 10,500,000
5 Disney+ Hawkeye 6 50 539 10,780,000
6 Netflix Queer Eye 52 50 466 9,320,000
7 Netflix Lost In Space 28 55 452 8,218,182
8 Disney+ The Book Of Boba Fett 1 39 389 9,974,359
9 Netflix Stay Close 8 45 349 7,755,556
10 Netflix The Great British Baking Show 75 75 338 4,506,667

Cobra Kai takes the win

With over 2.4 billion minutes, Cobra Kai takes the #1 position, much as we expected. This is the fourth season and if we look at the episode watches column, this is a lot of people watching 10 episodes (they won’t all just have watched the new season, this is just by way of giving some scale.

What else happened?

If we stick with episodes watched, the Book of Boba Fett number suggests nearly 10 million US fans watched the fist episode once. That’s impressive if we consider the Cobra Kai number is only around 7 million watching the whole of season 4 (which as we said above is just one possibly scenario).

Stay Close pops into the chart (and has done very well with UK audiences, not surprising given it’s a UK show). Overall plenty of big numbers, obviously a lot of watching in the last week of the year.

What can we look forward to?

If we look at just Netflix (we don’t have any other reference point), it would appear the top of the Nielsens next time will look a little like:

Cobra Kai

Stay Close

The Witcher

Emily in Paris

Queer Eye

We suspect Wheel of Time and Boba Fett to also feature. Whatever happens, we’ll bring our regular analysis.