A Discovery of Witches s2 came to Sky on January 8 and excelled in terms of audience
A Discovery of Witches, the show set in a magical version of Elizabethan London, launched its second series on January 8. The launch episode on Sky One achieved a cumulative 7 day audience of 1.79m, making it Sky’s biggest launch for an original returning series in nearly 9 years. This puts the fantasy series ahead of returning series including Save Me Too, Bulletproof S2 and Fortitude S2. It has also become Sky’s most binged boxset ever for a returning Original series.
As we all know, the way figures are calculated is a dark art and varies between organisations. Sky’s audience is calculated from playback, catch up & on demand viewing in addition to the overnights. Boxset binging is based on audience within the first ten days of original transmission.
Sky goes on to add:
A Discovery of Witches S2 was the top voice command on Sky Q in the UK, with more than 81,000 customers using their voice to summon the series on Sky Q, along with nearly 5 million downloads.
The first series became Sky One’s biggest drama of 2018 and has received a host of critical acclaim for its return, being labelled “tremendous” by The Observer, “epic and sumptuous” by Den of Geek, and “ideal escapist viewing” by Metro.co.uk. Series 3 is currently being filmed in Cardiff and will be coming to screens soon.
You can read the Sky press release here, and catch the series on Sky.