Created by writer Andrew Davies (Pride and Prejudice), Mr Selfridge will be set in London in 1909.

Mr Selfridge is based upon author Lindy Woodhead’s book Shopping, Seduction and Mr Selfridge, the biographical account of Selfridge’s life and the story of his department store on Oxford Street.

The series of ten one-hour episodes will begin filming in London in April and will air on ITV1 next year.

The synopsis reads: “Harry’s colourful life will play out against the rich tapestry of London at the turn of the century. In his leisure hours he was a gambler, and although happily married, he enjoyed the company of glamorous show girls and film stars. His womanising was legendary and he very much lived life in the fast lane.”

The series will feature “a rich cast of fictional characters”.

Executive producer Kate Lewis commented: “It’s impossible to read about the real Harry Selfridge and not be enthralled. Here’s a man that had it all and lost it all in the most spectacular fashion. His life and the extraordinary legacy he left behind are dripping with drama.”

Andrew Davies will serve as lead writer, alongside Kate Brooke (Case Sensitive) and Kate O’Riordan (The Kindness of Strangers).

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