Sky and Netflix unite for big new streaming project, Ultimate On Demand

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Netflix and Sky are joining forces for Ultimate On Demand, a combination of the Sky Boxsets catalogue and the Netflix streaming service, which will be available as a new Sky subscription pack for Sky Q customers.

The official press bumf describes Ultimate On Demand as “the UK’s biggest on demand TV service”, and sums up its offering thusly:

“In one seamless package you’ll be able to access Sky original productions such as Patrick Melrose, Save Me and Tin Star, and US hits like HBO’s Game of Thrones and Showtime’s Billions, alongside Netflix’s original dramas, films, comedies and documentaries, which include The Crown, Stranger Things, The Kissing Booth, Making a Murderer and Queer Eye.

“This integration means it’ll be easier than ever to find what you love and discover hidden gems. Recommendations for Sky and Netflix shows will share the spotlight on Sky Q’s homepage. And with Sky Q’s super-smart search function it’ll be a breeze to set sail for Riviera, catch up on Narcos or binge-watch Bulletproof.”

As for price, Ultimate On Demand will be £10 a month for new and existing customers alike, on top of the price of their main Sky Q subscription. Ultimate On Demand will be available as a 31-day rolling contract, allowing you to opt in and out on a monthly basis depending on how you’re finding it.

It will apparently be easy for existing Sky Q customers that already have Netflix to upgrade to the new Ultimate On Demand system. Equally, if you’d rather keep your Sky and Netflix subscriptions separate, that’s fine too. The Netflix app will be available on Sky Q boxes and you can log in as normal if you don’t want to get Ultimate On Demand.

Ultimate On Demand will launch in November, and we’ll bring you more news as we hear it.