Six of Britain’s smallest businesses opened their own flagship store on Oxford Street in London last month for 12 hours each.

No, it wasn’t part of the new season of BBC One’s The Apprentice – this stunt by iZettle aimed to remind entrepreneurs that even the big global brands now trading on Oxford Street began as small businesses.

Tom Hardless, founder of Iam Vibes, commented: “Taking part in iZettle’s 12 Hour Store was a dream come true and I will never forget the 12 hours of magic and fun I had. The 12 Hour Store didn’t just give me a physical space to trade from, it gave me a huge morale boost.”

Watch the video to find out more…

iZettle builds payment services and apps to help make it simpler to run a small business, letting you run your business on a tablet or smartphone and take card payments anywhere!