‘Interaction’ has been the buzzword of modern media ever since somebody realised that user-generated content was cheap and effective, but CultBox honestly never thought that Tippex, the popular correcting fluid, would be a forerunner in the next stage of our digital evolution: interactive YouTube videos.

We were completely wrong, of course. Find out what happens on Mr Bear’s birthday this year … and then DECIDE WHAT HAPPENS NEXT. This is the future, people. We have arrived.