You’ll probably be familiar with Universal Channel as the UK home of Bates Motel and How To Get Away With Murder.

If you’re a fan of these shows – and other hit US dramas on Universal Channel like Rookie Blue, Graceland, Psych, White Collar, Sleepy Hollow and Royal Pains – you’ll already that know they’re all about compelling characters, from Norman Bates to Ichabod Crane.

In their latest promotional campaign, Universal Channel are pointing the camera at the audience instead, however.

The new videos are focusing on “people from around the UK who inspire others through their determination and extraordinary character”. People like young fashion designer Mary Benson from Leeds…

Having featured in BBC Two’s Mary Queen of Shops as a teenager, Mary’s first collection was shown when she was just 25 with Fashion East, showing off her work at London and Paris Fashion Week.

With an ambitious vision for her brand and hopes to become a huge label – she’s already got celebs like Rita Ora and Paloma Faith wearing her designs – Mary is certainly 100% character.

Visit the Universal Channel’s official website to find out more.

This post was sponsored by Universal.