It’s safe to assume that the introduction of television to the gambling industry has had quite the impact, most of it positive but some of it also quite negative.

This broadcasting platform has helped overhaul the industry to point where it’s drastically different to what it used to be years ago.

To start things off, TV has allowed gambling to become more mainstream as various brands have been able to advertise their company, games and their promotions to their audience easily through the medium of television.

Everywhere you look there’s some sort of deal or bonus for joining a site and the only way you would have found out about the site existing was through TV. It’s even allowed for the romanticism of gambling as we see shows and movies featuring charming spies playing cards or watch shows about teams of people that clear out cash from casinos.

The editor of PayPal-Casinos who is a freak of films and TV series said: “Thanks to TV, gambling is considered to be this hip and trendy thing now that everyone has to try at least once.”

The Sub-editor of World Cinema and Film supported this statement with his own take on it: “Take a look at how many movies are out there now with gambling in them. I can think of a handful off the top of my head, it’s the ‘in-thing’ now since TV has brought it to the attention of the mass media market.”

He continued: “People see these movies and think, ‘oh I can be just like James Bond’ or ‘if I play the game like the cool guy did, I will also be cool’.”

TV’s influence on the gambling market has also allowed for the creation of shows focused completely around gambling.

If you were to turn on your television after the ‘water-shed’, you would see a large number of live gambling shows that have real dealers or wheels for players watching on their own televisions at home. These live shows have in turn even helped spawn an almost infinite number of ‘Live Games’ where players on gambling websites can interact with real dealers spinning wheels, playing cards or rolling dice.

It’s quite an impressive feat when you think about it, TV spawning a new genre of gambling thanks to its almost overwhelmingly positive impact on the industry over the years.

TV has also helped to humanize the industry as companies have been able to create mascots that people can get behind and support.

For example, Bet Victor uses comedian Paul Kaye to get its point across. Not only is it hilarious but it shows that the brand doesn’t take itself too seriously, which makes it a fun place to play.

Some brands even reach out to their community by giving players the chance to star in their adverts, which only strengthens their bond with the community. Again, something that is only possible now because of TV.

However, it’s not a completely positive experience as TV’s introduction the gambling market has meant that the industry has had to be strictly regulated in terms of what they can show in their ads.

For example, a lot of adverts can’t look to appeal to younger audiences and there’s a lot of controversy about gambling adverts showing before the ‘water-shed’. This mainly rises from the concern that children could see them and it could encourage them to gamble.

That slight negativity aside, it is safe to say that TV has had quite an impact on the gambling industry over the years. We’ve seen the market grow and evolve to harness this new medium as it reaches out to new audiences and provides players with new and unique things to try.

It’s a partnership that will continue to work well together for many years to come and will ultimately be impossible to separate.