Do you know that Instagram is one of the most-used social media platforms, with over 2 billion monthly active users? According to Insider Intelligence, Instagram generated $43.2 billion in ad revenue in 2022 and is now the fifth most visited website worldwide. It’s incredibly hard to believe that an app initially designed for random snapshots and selfies has become so popular among consumers and businesses.
A close look at any social media post on myassignmenthelp.co.uk will help you understand that, in reality, Instagram is a goldmine for businesses of different shapes and sizes. However, it’s no longer about silly photos with borders and filters. Rather, you need a remarkably curated and visually appealing feed to stand out. Most brands strive to grow or adopt it as a part of their social strategy, and we completely understand why.
This is mainly because you simply cannot afford to ‘wing it’ on Instagram. You require a clear-cut and actionable strategy to grow a presence and captivate customers.
In today’s well-detailed post, we will help explore how to enhance your marketing with certain remarkable strategies and accomplish your business objectives in 2024.
Foolproof Tips and Techniques to Develop an Actionable Instagram Marketing Strategy
- Define Your Marketing Objectives
This might seem like a no-brainer, but to develop your Instagram marketing strategy, it is essential to answer exactly why you want to have an Instagram presence in the first place. Try to figure out what’s in it for your company, how you want to generate leads, and ways to build a community and increase brand awareness.
Setting social media objectives is a crucial step in any strategy. These objectives determine everything from your content strategy to how much time you need to spend on the platform to achieve them. And your ROI from Instagram truly boils down to these objectives.
- Adjust Your Posting Schedule as You Grow
Have you figured out when to post – every day, a few times a day, or just a couple of times per week? Getting your post frequency right is crucial for your Instagram strategy. Naturally, you will want to post sufficient content to get results without intimidating your audience or receiving negative feedback.
Your account size determines the right posting frequency for your business. Generally, it works best for small accounts to publish a couple of times a day, while it’s effective for big accounts with 250,000 followers or more to post about once per week.
The time you publish the content makes a huge difference, too. Posting content while your audience is online indicates they are more likely to see and engage with it.
- Evaluate Competitor Content
As important as market research is for determining your audience, it’s also incredibly useful for analysing your competition. When creating your strategy, determine big players in your industry on Instagram and see how they’re performing and what you think you could do better. Remember that their target audience is also the same as yours, so here are certain crucial things to consider –
- What is their engagement rate? (likes+ comments / number of followers *100)
- Do they respond to comments?
- What kind of questions are their followers asking?
- What kind of content are they using predominantly?
- What is their call to action?
Running an effective audit check like this on your main competitors is incredibly useful for learning about the space, finding what works best, and getting to know your Instagram audience better!
- Create an Impeccable Strategy
Potentially, the most vital part of your Instagram marketing strategy is determining what to post to demonstrate your brand and reach your business objectives. Content creation utilises a company’s resources, so you want to get it right. This stage of the Instagram marketing strategy includes weighing up the below-enlisted forms of content for your audience –
- Videos
- Photos
- User-generated content
- Stories
You can consider other Instagram marketing techniques like –
- Contests/Giveaways
- Influencer marketing
- Carousel posts
- Collaborations/ Takeovers
All the while ensuring your Instagram feed is cohesive and aesthetically pleasing!
- Design a Content Calendar
Hand in hand with a remarkable content strategy comes the content calendar. Using a content calendar to control your marketing will help you see the gaps in your content plan and ensure you’re posting consistently. Remember, consistency is more crucial than frequency on Instagram to develop a reliable network with your audience. The Instagram algorithm also favours an account that posts twice daily every day over one that posts 6 times on a Monday and not again until the weekend.
- Maintain a Consistent Style as Your Content Mix Changes
As Instagram is a photo-and-video-based social media platform, developing a visual style is essential for business accounts. Besides defining your brand, a consistent style makes it easy for followers to determine and engage with the company’s content.
There’s no need to discover a completely new look for Instagram. Rather, your company’s style on the social media site should also mirror your visual identity and your other marketing materials.
For instance, your Instagram style may incorporate fonts, colours, aesthetics, or perspectives. You can even apply the same filter to your content for consistency.
- Fast-Track Results with Instagram Ads
In certain cases, you may be able to reach your marketing objectives with the aid of organic content only. However, advertising is a smart choice when you want to develop your brand and drive avenues at an accelerated pace.
You can begin by boosting top-performing content directly from the app. Use the built-in insights to look for the best content and tap Boost Post to improve its reach. Then, choose from objectives like more profile visits, website visits, DMs, and set a budget.
Wrapping Up,
Instagram marketing can be a powerful weapon that can help you reach a wider audience, establish your brand, and drive sales. Following the strategy and tips in this guide, you can create a winning plan to help you stand apart in a crowded marketplace.
Furthermore, with dedication, creativity, and a solid plan, you can achieve your Instagram marketing objectives and grow your company on this renowned platform.