Nielsen’s research found that traditional TV ratings dropped during the pandemic, with more people watching shows online. This raises the question of what the future of television looks like. How will be consuming this kind of content? Here are a few potential answers to that question.
Personalization and Interactivity
Traditional TV has to be all things. The same show goes out to everyone, meaning that it has to have a broad appeal. Social media is the polar opposite of this. Everyone sees a different newsfeed for everyone.
As television goes online, it has the potential to become more personal. As platforms learn what a user likes, they can suggest similar shows. These shows can then offer slightly different plotlines, depending on whether the viewer prefers something happy and romantic or dark and eerie. In addition, some shows now allow you to interact with them, choosing your pathway and presenting you with a different ending depending on your decisions.
Constant Access to Your Favorite Shows
On-demand television really is the norm, with more people now choosing that option over watching shows as they’re broadcast. This is only set to become more true, with a future of television that allows you to watch what you want, whenever you want. As new devices develop, whether they’re VR headsets or digital glasses, they’ll become the means by which you can watch TV.
Anyone looking to increase their options when it comes to the device you use to access television should begin learning about IT. You can use a service like IT Support London to contact computer professionals and ask them how to stream content on your laptop or phone. For many people, adopting new technology can be daunting, but once you try it, you’ll realize how simple it really is.
Decreased Regulation, More Innovation
Traditional television media has generally been very strongly regulated. This is understandable since it’s a medium that any small child could end up watching. There are limits to what people can say during a broadcast, including the use of strong language, as well as sexual, violent, or potentially distressing scenes.
On the internet, regulation like this doesn’t exist. As television moves online and streaming platforms start creating their own content, there will likely be content that pushes the boundaries. This should be beneficial, though, because it allows for more innovation or experimentation. Much of this won’t work, but the stuff that does is bound to blow audiences away.
The allure of television shows will never go away. Even as the way we consume it changes, TV will always be an important part of the entertainment industry. The internet is changing how we watch these shows but, hopefully, that will be for the better. There will be more personalization, interactivity, innovation, and experimentation. Moreover, gaining access to this content wherever you are will become easier.