Channel 4 has announced the commission of That’s Rich, a non-tranmission pilot for a new studio comedy based in a porn shop.

Written by and starring Rich Fulcher (The Mighty Boosh, Noel Fielding’s Luxury Comedy), the pilot will be shot this spring.

Executive producer Jo Sargent (Miranda, Absolutely Fabulous) commented: “The last time I saw Rich perform live, I laughed so much I had red wine coming out of my nose so it’s really exciting now to be doing a studio pilot with him and I am delighted that this will be our first Channel 4 production.”

Fulcher added: “I am so excited to get an opportunity to do a show with the team at Channel 4, the home to cutting edge comedy…and I plan to do a lot of edgy cutting. Everyone at C4 is so receptive to the show – think Steptoe and Son set in a porn shop – and I feel like we’re in another renaissance of great, original programming. Jo Sargent has had such a wealth of experience exec producing some of the greatest comedies in UK history, I feel like all I have to do is be myself – I mean- act like a proper gentleman.”

The official synopsis reads: “Rich (Rich Fulcher) runs an increasingly unsuccessful family-run porn shop on a quiet high street. Ever since the internet took off and made online porn slightly more appealing, there has been a distinct lack of customers in the shop. Rich is convinced the internet is just a phase and can’t understand why people would prefer to go online rather than visit his porn emporium, which has been passed down from generation to generation.

“The shop is neighboured by a hipster hair salon/art gallery overseen by the ludicrously cool Fantasio and a jacket potato shop run by Rich’s best friend, the potato obsessed Dalton. Armed with a business studies diploma and an obsession with The Apprentice, Rich’s son Alistair has ambitions to push the shop into the 21st century.

“The only obstacle in his path, however, is his dad, a proud Luddite who is stuck in his ways. Rounding off the cast is Margaret, an over-officious community police officer who constantly tries to keep the high street ‘classy’ and finds Rich’s shop an unwelcome nuisance to her master plan.”

Are you looking forward to That’s Rich? Let us know below…