For many years, television was seen as the perfect platform for companies to reach out to their key demographics and use advertising to project their products to the public.

In recent times, the internet has taken over. It’s totally understandable, as it seems people spend more time on the internet than they do watching television the conventional way. The internet is cheaper to advertise on, easier for companies to track viewing figures and campaigns can be launched within hours of being produced.

However, companies in certain sector are increasingly coming back to where it all began and using the power of television to push their products and services out to the masses. Two great examples of this platform reliance coming full circle, are in the food and travel sectors.

In 2015, Hungry House launched their new “Tap and Taste” advertising scheme. A series of adverts which would air during prime time television programs, targeting students and young adults. This critique by The Drum looks at how the advert’s producers used casting and clever visuals to tell a story, highlighting the comfort, convenience and comradery of ordering a meal from a Chinese near you could result in.

Trivago is another company using television to appeal to a wider range of holiday-goers who want to compare hotel prices. Since Expedia purchased Trivago back in 2012, the website has gone from strength-to-strength and their television advertising campaigns are aired all over the world. Some say their adverts are annoying, but as we know from plenty of advertisements over the years – GoCompare being the prime example – annoying is memorable.

So why have these companies reverted back to Televsion advertising? Well, there are a number of reasons. Both Trivago and Hungry House are in booming sectors. They both have plenty of competition, from the likes of Booking.com, HotelsCombined and JustEat respectively. To compete with their market rivals they have expanded the number of advertising platforms they use, in an effort to reach as wide an audience as possible. Another key factor in this marketing scheme is ROI, or in simpler terms, Return On Investment. TandemROI published this article last year, looking at ways the largest internet companies are using television advertising to grow and expand.

Many marketing experts thought that television was an out-dated medium, where advertising would soon dry up all together. But in reality, as stated in the TandemROI article, television is just as crucial for advertising companies as it has ever been. “No other marketing channel works harder on a contribution basis than television. Whether it’s traffic, leads or revenue, TV is the largest driver in scaling a business.”