In the latest Nielsens, Inventing Anna tops the table by a massive margin — but what else is going on?
We’ve processed the Nielsen data for February 14-20, and the gap between Inventing Anna and second place Love is Blind is huge (numbers later). Last week we focused on Reacher, and we predicted:
Sweet Magnolias possibly taking the top from Reacher. Boba Fett we also expect to start dropping back…
We also wondered about Space Force. As you’ll see from the data, we rather underestimated a couple of titles…
The published Nielsen data
As usual note this is data from a few weeks ago and only covers US audiences. We add the columns marked ‘*’.
| Rank | Streamer | Series | #Episodes | Ep length (mins)* | Total Minutes (Millions) | Episode Watches* |
|---|---|---|---|---|---|---|
| 1 | Netflix | Inventing Anna | 9 | 67 | 3,283 | 49,000,000 |
| 2 | Netflix | Love Is Blind | 23 | 60 | 1,439 | 23,983,333 |
| 3 | Netflix | Ozark | 37 | 60 | 1,083 | 18,050,000 |
| 4 | Amazon | Reacher | 8 | 60 | 935 | 15,583,333 |
| 5 | Netflix | Sweet Magnolias | 20 | 50 | 898 | 17,960,000 |
| 6 | Amazon | The Marvelous Mrs. Maisel | 28 | 60 | 499 | 8,316,667 |
| 7 | Netflix | Raising Dion | 17 | 45 | 489 | 10,866,667 |
| 8 | Netflix | Space Force | 17 | 30 | 438 | 14,600,000 |
| 9 | Netflix | All Of Us Are Dead | 12 | 60 | 340 | 5,666,667 |
| 10 | Disney+ | The Book Of Boba Fett | 7 | 45 | 339 | 7,533,333 |
Inventing Anna tops the table
Let’s take a moment to admire Inventing Anna and its more than 3.2 billion minutes viewed. Last time round it was fourth with 1.2 billion, so more than 150% extra. In relative terms, most other boxsets manage to double their week 1 audience in week 2, so this is unusual, though not unheard of.
What else happened?
If you examine the Netflix Top 10 for that week, you’ll see two seasons of Sweet Magnolias combined in the Nielsen chart. The various shows we couldn’t triangulate (Reacher, Mrs Maisel, Boba Fett) either shed half their audience or (in the case of Mrs Maisel) were new entries. It’s a table of two halves, with the proportional gap between fifth and sixth showing clear water.
What to look out for next week
We get some clues from the already available Netflix data, which suggests an unchanged top two of Inventing Anna and Love is Blind. Vikings: Valhalla then leaps into play at number three. We expect Reacher to fall back further and Boba Fett may even drop out. Marvelous Mrs Maisel is harder to judge, but we’ll suggest it will rise. Whatever happens, we’ll give you our thoughts next time!