Inventing Anna

Inventing Anna is top of the list in the latest Nielsen ratings

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In the latest Nielsens, Inventing Anna tops the table by a massive margin — but what else is going on?

We’ve processed the Nielsen data for February 14-20, and the gap between Inventing Anna and second place Love is Blind is huge (numbers later). Last week we focused on Reacher, and we predicted:

Sweet Magnolias possibly taking the top from ReacherBoba Fett we also expect to start dropping back…

We also wondered about Space Force. As you’ll see from the data, we rather underestimated a couple of titles…

The published Nielsen data

As usual note this is data from a few weeks ago and only covers US audiences. We add the columns marked ‘*’.

Rank Streamer Series #Episodes Ep length (mins)* Total Minutes (Millions) Episode Watches*
1 Netflix Inventing Anna 9 67 3,283 49,000,000
2 Netflix Love Is Blind 23 60 1,439 23,983,333
3 Netflix Ozark 37 60 1,083 18,050,000
4 Amazon Reacher 8 60 935 15,583,333
5 Netflix Sweet Magnolias 20 50 898 17,960,000
6 Amazon The Marvelous Mrs. Maisel 28 60 499 8,316,667
7 Netflix Raising Dion 17 45 489 10,866,667
8 Netflix Space Force 17 30 438 14,600,000
9 Netflix All Of Us Are Dead 12 60 340 5,666,667
10 Disney+ The Book Of Boba Fett 7 45 339 7,533,333

Inventing Anna tops the table

Let’s take a moment to admire Inventing Anna and its more than 3.2 billion minutes viewed. Last time round it was fourth with 1.2 billion, so more than 150% extra. In relative terms, most other boxsets manage to double their week 1 audience in week 2, so this is unusual, though not unheard of.

What else happened?

Marvelous Mrs Maisel season 4
Marvelous Mrs Maisel

If you examine the Netflix Top 10 for that week, you’ll see two seasons of Sweet Magnolias combined in the Nielsen chart. The various shows we couldn’t triangulate (Reacher, Mrs Maisel, Boba Fett) either shed half their audience or (in the case of Mrs Maisel) were new entries. It’s a table of two halves, with the proportional gap between fifth and sixth showing clear water.

What to look out for next week

We get some clues from the already available Netflix data, which suggests an unchanged top two of Inventing Anna and Love is BlindVikings: Valhalla then leaps into play at number three. We expect Reacher to fall back further and Boba Fett may even drop out. Marvelous Mrs Maisel is harder to judge, but we’ll suggest it will rise. Whatever happens, we’ll give you our thoughts next time!