By a slender margin, Reacher takes Amazon to the top of the latest Nielsens
We’ve just processed the Nielsen data for the week February 7-13, and Prime Video series Reacher takes the top spot — the first time Amazon has been there since Wheel of Time last November. Last week we saw Reacher only make the second spot, but predicted:
we expect Inventing Anna to shine, and Love is Blind to join the top of the table. Big binged shows tend to peak on week 2, so we also won’t be surprised to see Reacher top the table. We’re also on the lookout for the finale of The Book of Boba Fett.
First we start with the data…
The Nielsen data for February 7-13
As ever this is US only, we add the columns marked ‘*’.
| Rank | Streamer | Series | #Episodes | Ep length (mins)* | Total Minutes (Millions) | Episode Watches* |
|---|---|---|---|---|---|---|
| 1 | Amazon | Reacher | 8 | 60 | 1,589 | 26,483,333 |
| 2 | Netflix | Sweet Magnolias | 20 | 50 | 1,556 | 31,120,000 |
| 3 | Netflix | Ozark | 37 | 60 | 1,222 | 20,366,667 |
| 4 | Netflix | Inventing Anna | 9 | 67 | 1,219 | 18,194,030 |
| 5 | Disney+ | The Book Of Boba Fett | 7 | 45 | 885 | 19,666,667 |
| 6 | Netflix | Raising Dion | 17 | 45 | 757 | 16,822,222 |
| 7 | Netflix | Love Is Blind | 19 | 60 | 478 | 7,966,667 |
| 8 | Netflix | All Of Us Are Dead | 12 | 60 | 454 | 7,566,667 |
| 9 | Netflix | Disenchantment | 40 | 28 | 397 | 14,178,571 |
| 10 | Netflix | The Woman In The House Across The Street From The Girl In The Window | 8 | 25 | 366 | 14,640,000 |
Reacher takes Amazon to the top (just)
By a mere 33 million minutes (around 2%), Reacher takes the top spot for Amazon, but Sweet Magnolias looks very promising in second spot. We have less insight into the raw Amazon data than the Netflix (which is here), and once again we see a show (Sweet Magnolias) benefit from the Nielsens adding together more than one season.
What else happened?
Our predictions are more or less born out. The Book of Boba Fett has done well and most titles we expected are showing. Looking across the past few weeks, The Woman In The House Across The Street From The Girl In The Window has dropped quickly, and All of Us Are Dead looks also to have peaked.
What do we expect next time?
The Netflix data for 14-20 February shows most of the titles above doing well, with Sweet Magnolias possibly taking the top from Reacher. Boba Fett we also expect to start dropping back. Space Force was released but doesn’t show in the Netflix data. Whatever does happen, we’ll bring you our usual analysis.