As expected, Stranger Things continues to top the Nielsen chart, but the rest of the Top 10 bears examination — we take you through the numbers
Last time (as Stranger Things made new records for the Nielsens with over 7 billion minutes watched, we suggested:
…expect Stranger Things to dominate for a few weeks, so our focus is on studying how Obi-Wan Kenobi and The Boys perform. The Netflix data for the US in the week June 6-12 show some new shows hitting the chart (All American and Keep Sweet: Pray and Obey). With the caveat these might not count as originals on the Nielsen list, our attention is also on Peaky Blinders as the final season arrived on Netflix…
Let’s see what actually happened.
The Nielsen numbers for Jun 6-12
Usual caveats: US data from a few weeks ago and we add columns marked ‘*’.
| Rank | Streamer | Series | #Episodes | Ep length (mins)* | Total Minutes (Millions) | Episode Watches* |
|---|---|---|---|---|---|---|
| 1 | Netflix | Stranger Things | 32 | 75 | 4,226 | 56,346,667 |
| 2 | Amazon | The Boys | 20 | 60 | 919 | 15,316,667 |
| 3 | Netflix | Keep Sweet: Pray And Obey | 4 | 48 | 720 | 15,000,000 |
| 4 | Netflix | The Lincoln Lawyer | 10 | 50 | 683 | 13,660,000 |
| 5 | Disney+ | Obi-Wan Kenobi | 4 | 45 | 682 | 15,155,556 |
| 6 | Netflix | Peaky Blinders | 36 | 60 | 635 | 10,583,333 |
| 7 | Netflix | Ozark | 44 | 60 | 568 | 9,466,667 |
| 8 | Netflix | Floor Is Lava | 15 | 33 | 350 | 10,606,061 |
| 9 | Netflix | First Kill (2022) | 8 | 50 | 331 | 6,620,000 |
| 10 | Disney+ | Ms. Marvel | 1 | 50 | 249 | 4,980,000 |
Stranger Things continues to hold the #1 spot
It was always going to happen, and the Duffer Brothers continue to grab billions of audience minutes with Stranger Things season 4. Don’t forget this is just volume 1, not the Netflix breaking two-part volume 2. This week our main focus is on…
What else happened?
As we’d suspected, a good week for Peaky Blinders and while a slight drop in absolute numbers for The Boys, it moves up to #2 as both The Lincoln Lawyer and Obi-Wan Kenobi both drift down. The latter is somewhat of a surprise, and supports opinions the latest Star Wars show lost people’s interest during the run. It’s a substantial drop in numbers, and we note there’s still no word of a second season.
If Obi-Wan is losing lustre, the latest MCU outing Ms Marvel has made it into the charts (with some low numbers — look at our episode watches), and it’s a reasonable gap (proportion wise) to new Netflix teen vampire love drama (think Romeo and Juliet with vampires, slayers and lesbians) First Kill.
What are we expecting next time?
The Netflix data suggests another comfortable week at the top for Stranger Things, Keep Sweet: Pray and Obey doing well, and First Kill rising. Expect The Boys to be top 3, and we’ll be watching out for both Obi-Wan and Ms Marvel. We’ll bring our thoughts again next time.