American sportswear and footwear retailer Footlocker has unveiled a new campaign to promote Converse’s 98-year-old line Chuck Taylor All Star line.
Ian Stewart, VP-global marketing at Converse commented: “This is just a general celebration of people who love to wear their Chuck Taylors. This campaign speaks to us wanting to celebrate self-expression around the world.”
The ‘Made by you’ campaign features over 200 portraits of worn and customised Chucks from all over the world, including ones belonging to the likes of singer Patti Smith and artist Andy Warhol!
Watch the new ad, featuring 20-year-old Madrid-based artist Misterpiro…