The online casino industry is forever changing, so you often see significant players come and go. That’s why you have to tip your hat to those who have stood the test of time.

From online casinos themselves like 888casino, Betfred and Ladbrokes to the major review sites and affiliates that inform players on the best sites to play at and the top offers you should be making the most of.

KingCasinoBonus is one of those that is now celebrating its seventh year in the industry and is only going from strength to strength. But why has it been such a hit?

The early days and setting of its foundations

Well, you have to look back to the brand’s entry to the market for that and the brand values they have stuck to from day one. Unlike many others in the space, KingCasinoBonus has always stood by four key values – integrity, safety, independence and player control. Essentially, there are four values that every player looks for in a casino.

That has never wavered, and with strict editorial policies and a desire to hire the right experts with the right dynamics to recommend casino sites to players that they fully test. The authenticity of the brand and the people behind it has kept it moving in the right direction. And that’s still the case to this day.

For example, the way bonuses are tested needs to adapt to the new technology and market trends. On KingCasinoBonus, game testing, especially regarding a bonus, is done on-site using the actual bonus, deposit or combined funds. Thus, a collection of over 2,500 casino bonuses has accurate ratings and players find it easier to use weekly for the latest updates.

Keeping up with the times

Interestingly, where many review brands, and indeed casinos themselves, fall down is not moving with the times. The best casinos and games providers are always keen to adopt new technology, and at present, that technology is forever changing, especially as we enter the metaverse era of gaming.

Only last year, KingCasinoBonus rebranded to reflect the direction the market is going, with a real emphasis on the present but an eye on the industry’s future, too.

So, how does that future look?

As early as 2021, experts were discussing how the metaverse could change the face of online gambling, and you’d expect reviews, guides and tips from brands like KingCasinoBonus to move in that direction.

There’s no doubt that the brand and its experts, who always have their finger on the pulse, will be among the first to offer insight into that area. As long as they do so with those four core values, then it will be business as usual, particularly as they continue to grow and move into other countries like New Zealand, Spain and Romania, three countries which are enjoying their online casino revolution.

Will we see KingCasinoBonus seven years from now? Well, we’d say that’s probably quite likely. And we’d expect them to be even more prominent than ever before.