Disney retakes the top spot in the Nielsens with The Falcon and the Winter Soldier and Amazon are second
While Netflix still dominates, the top two spots for the week of April 5-11 are taken by Disney+ and Amazon as Disney retakes the #1 position, though Amazon’s Them (2021) has jumped straight in at #2. We aren’t surprised at The Falcon…making it back to the top and suggested as much last week. What we didn’t predict was The Irregulars tumbling so quickly, and now we see some of the reasons why the show has been cancelled.
As ever we’ve taken the published Nielsen data and subjected it to extensive analysis, hypothesis testing and even a discrete Fourier Transformation (we made that bit up, we just like the term even if we don’t know what it means). Let’s start with the data.
The Nielsen data for 5-11 April 2021
As ever this is the published data with our additional analysis in columns marked with ‘*’
| Rank | Streamer | Series | # Episodes | Ep length (mins)* | Total Minutes (Millions) | Series Watches* | Episode Watches* |
|---|---|---|---|---|---|---|---|
| 1 | Disney+ | The Falcon And The Winter Soldier | 4 | 50 | 748 | 3,740,000 | 14,960,000 |
| 2 | Amazon | Them (2021) | 10 | 45 | 439 | 975,556 | 9,755,556 |
| 3 | Netflix | The Serpent | 8 | 60 | 406 | 845,833 | 6,766,667 |
| 4 | Netflix | Who Killed Sara (English) | 10 | 45 | 360 | 800,000 | 8,000,000 |
| 5 | Netflix | This Is A Robbery: The World’S Biggest Art Heist | 4 | 55 | 355 | 1,613,636 | 6,454,545 |
| 6 | Netflix | Family Reunion | 27 | 30 | 327 | 403,704 | 10,900,000 |
| 7 | Netflix | The Crown | 40 | 60 | 319 | 132,917 | 5,316,667 |
| 8 | Netflix | The Irregulars | 8 | 45 | 270 | 750,000 | 6,000,000 |
| 9 | Netflix | Ginny & Georgia | 10 | 60 | 189 | 315,000 | 3,150,000 |
| 10 | Netflix | The Great British Baking Show | 65 | 65 | 171 | 40,473 | 2,630,769 |
Disney retakes the top, but what else?
It’s a week-on-week growth for The Falcon and The Winter Soldier, but look at the figures for Them (2021). Then look at our episode watches column and you’ll see Family Reunion has jumped in mid-table and this corresponds to the launch of season 2 of the comedy. Another good week for The Serpent, but look at the collapse of viewers for The Irregulars with a drop of more than 50%. The Crown keeps ticking over, and Ginny & Georgia is hanging in.
What next?
As there are still episodes of The Falcon… to hit these figures, we can see the show staying at number one. Nearly 75 million episodes were watched across the top ten (in the US, don’t forget, not worldwide) and this is a slight increase on last week. We won’t see Shadow and Bone in the chart for two more weeks, so it will be interesting seeing which Netflix shows make the chart, and we predict churn with strong possibilities of both The Irregulars and Ginny & Georgia leaving the list.
Whatever happens, we’ll bring you the data and the stories behind the data.