Disney rules the Nielsens for another week thanks to Marvel’s The Falcon and the Winter Soldier
The Nielsens for the week of April 12-18 2021 are out and once again Disney rules the roost with the top position going to The Falcon and the Winter Soldier. We take our usual peek behind the scenes, dig deeper into the data and bring you our regular analysis.
The data
As ever we take our data from the Nielsen numbers and add columns marked with ‘*’. The data is for US streaming only, and covers Amazon Prime, Disney+, Hulu, and Netflix.
| Rank | Streamer | Series | # Episodes | Ep length (mins)* | Total Minutes (Millions) | Series Watches* | Episode Watches* |
|---|---|---|---|---|---|---|---|
| 1 | Disney+ | The Falcon And The Winter Soldier | 5 | 50 | 855 | 3,420,000 | 17,100,000 |
| 2 | Amazon | Them (2021) | 10 | 45 | 670 | 1,488,889 | 14,888,889 |
| 3 | Netflix | The Circle | 16 | 55 | 443 | 503,409 | 8,054,545 |
| 4 | Netflix | Dad Stop Embarrassing Me | 8 | 25 | 330 | 1,650,000 | 13,200,000 |
| 5 | Netflix | The Crown | 40 | 60 | 321 | 133,750 | 5,350,000 |
| 6 | Netflix | This Is A Robbery: The World’S Biggest Art Heist | 4 | 55 | 315 | 1,431,818 | 5,727,273 |
| 7 | Netflix | The Serpent | 8 | 60 | 226 | 470,833 | 3,766,667 |
| 8 | Netflix | Who Killed Sara (English) | 10 | 45 | 213 | 473,333 | 4,733,333 |
| 9 | Netflix | The Great British Baking Show | 65 | 65 | 196 | 46,391 | 3,015,385 |
| 10 | Netflix | Family Reunion | 27 | 30 | 171 | 211,111 | 5,700,000 |
The headline is obvious: Disney rules again but note Them (2021) has kept onto second spot. In that regard it’s very much a copy of last week’s table. If we look at episode watches, the top ten gets over 81 million views this week, compared to around 74 previously; While both the top two have bigger episode watch numbers, Them (2021) has risen faster.
The Crown keeps on making the chart, whereas Family Reunion, Who Killed Sara (English) and The Serpent are dropping. The numbers for Dad Stop Embarrassing Me are good (trailer here), the rest of the table is much of a muchness.