4seven will provide another chance to catch up with the most popular and talked about Channel 4 content from the previous seven days.

Speaking yesterday at the FT Digital Media Conference David Abraham, Channel 4 Chief Executive, commented: “With so much choice out there, viewers are increasingly saying they sometimes just miss the best stuff, despite their PVR and VOD.”

The channel’s content will be schedule based on shows that are “creating noise” amongst social media, bloggers, commentators and viewers.

Do you think there’s any need for 4seven? Let us know below…