Social media is all over our televisions these days, whether it’s a simple hashtag or viral video advert.
TV is becoming ever more integrated with social media and this is particularly evident with Twitter, with the use of hashtags in adverts and primetime shows. But what are the most popular shows? When are they tweeted about and by whom?
TV rewind looks at all of this and more. You can get a glimpse of the facts and figures behind the tweets relating to last year’s most popular shows like Sherlock, The X Factor and Gogglebox.
The figures include:
Gender split
Total volume of tweets
Average of tweets per minute
Peak tweets per minute
Potential impressions
Popular hashtags used
For example, did you know on 22 August 2013 over 430,000 tweets were sent out during Celebrity Big Brother’s live launch? 60% of those tweets were sent by female viewers and the show gained an average of 3,309 tweets per minute.
One of the most tweeted shows of last year was Doctor Who’s 50th anniversary special, ‘The Day of the Doctor’. It accumulated nearly 510,000 tweets over the duration of the show. By the time the opening credits had finished, over 13,000 tweets had already been made. The top hashtags included: #dayofthedoctor #doctowho and #doctorwho50th.
There is also an interactive quiz so you can check how clued up you are on certain TV highlights of 2013 including The X Factor final, Wimbledon and the Strictly Come Dancing final.