Stranger Things storms the Nielsens with season 4 volume 1

Stranger Things storms the Nielsens with Season 4 Volume 1

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With some delay, we now have the Nielsen ratings for the end of May, and we can now see how Stranger Things storms the chart with a considerable margin. 

Apologies to regular readers of our ratings analysis, but for reasons beyond our control the Nielsen ratings for May 23-29 did not appear via their usual root, so we’ve taken data from an article on Variety covering that week, and the subsequent. We will cover the same data in two posts, so stay tuned. If we rewind to our previous ratings piece, our prediction was:

The next set of data includes the first set of Stranger Things numbers for season 4. We know the show has broken records, so it’s easy to predict it will be top of the table. The Netflix data suggests The Lincoln Lawyer will be second, and Ozark still be in the top half. Meanwhile, Disney+ also aired the start of Obi-Wan Kenobi

Let’s look at the numbers

The Nielsen data for 23-29 May 2022

This is historic, US only and we add columns marked ‘*’.

Rank Streamer Series #Episodes Ep length (mins)* Total Minutes (Millions) Episode Watches*
1 Netflix Stranger Things 32 75 5,141 68,546,667
2 Netflix The Lincoln Lawyer 10 50 1,239 24,780,000
3 Disney+ Obi-Wan Kenobi 2 45 1,026 22,800,000
4 Netflix Ozark 44 60 804 13,400,000
5 Amazon Night Sky 8 60 440 7,333,333
6 Netflix Wrong Side Of The Tracks 8 72 432 6,000,000
7 Netflix My Next Guest 23 45 352 7,822,222
8 Netflix The Circle 49 50 328 6,560,000
9 Netflix Grace And Frankie 95 30 312 10,400,000
10 Netflix Who Killed Sara? 25 40 308 7,700,000

Stranger Things storms the chart

We knew the numbers were big, and don’t forget the Nielsens looks at all seasons combined, where the Netflix data shows the proportion between seasons. Now let’s spend a moment looking at that total. In three days the audience was over five billion minutes. That’s US only, and dwarfs any opening week we’ve seen since we’ve been tracing closely, and is more than any weekly total of any show in 2022. This shows the power of pent up audience demand on a flagship title.

What else happened?

Obi-Wan Kenobi - Ewan McGregor
Obi-Wan Kenobi (Ewan McGregor)

We were right with The Lincoln Lawyer, and at #3 we see a very respectable opening weekend for Obi-Wan Kenobi, breaking the billion minutes for Disney+. We will be tracking this week on week as episodes are released. Prime Video’s Night Sky is also doing well, and overall the list shows strong figures for the big shows. The gaps between the lower four titles suggest there might be other shows hovering just below with similar audience size.

What do we expect next time?

As explained above, we acquired the numbers at the same time as the week 30 May – 5 June, so no need to predict. Expect our analysis soon.