The purpose of advertising is to promote products or services as being beneficial, useful or entertaining to potential customers. When you factor in the fact that gambling is one of the most appealing activities in the history of humans, it’s odd that even needs advertising.
In some countries, advertising gambling on TV is sometimes banned, but not in the UK. That’s why many UK gambling operators take advantage of this opportunity and use TV as one of their main marketing channels.
Nevertheless, the marketing experts of big gambling providers have really outdone themselves with gambling commercials. From poker houses to land-based and online casinos, gaming has produced some of the finest marketing materials ever. In this article, take a look at our top picks of the best gambling TV advertisements of all time:
Casumo
Casumo has a short 20-second commercial that definitely has a huge impact, concerning how short it is. The theme of the Casumo casino UK advert are the Casumo creatures, who are basically boredom-busters. Their heroic feat starts with a voiceover who narrates how boredom has been bothering humanity for centuries. But not anymore, little Casumos are here to fight it!
This is a play on one of the most important functions of online gaming: entertainment. Before everything else, the point of gambling is to have great fun. Many players have a tendency to forget about this and actually lose sight of what gambling is about.
Casumo’s advertisement reminds you that online gaming is one of the best cures for boredom out there.
Also, unlike other casino advertisements on UK telly, Casumo doesn’t boast about its bonuses or games. It has a more minimalistic vibe and simply states ‘Casumo. A casino’. If the Casumo creatures have managed to catch your interest, you might just grab your phone and google what’s it all about.
PlayOJO
PlayOJO casino UK definitely has one of the funniest commercials in the industry. Believe it or not, the main character of the ad is… an alpaca. A player starts describing how he used to be an alpaca in online casinos, with gambling operators taking him for a ride.
However, now that he has finally found his OJO, he’s now playing in a fair casino PayPal and dances around like the happy alpaca that he is.
For the rest of the ad, you can see the alpaca dancing to the beats of ‘Get Money’!
Thrills Casino
As you can imagine, the Thrills Casino marketing material revolves around taking risks and adrenaline rushes and their TV commercial is called ‘Seek the Thrill’.
It’s about a guy who is preparing to jump over a bunch of cars through a fire hoop and fails… Basically, the point is that there are much better ways to get the adrenaline kick you’re looking for.
At the end of the ad, you will see Thrills Casino UK promote its bonus offer for new players. Even if you didn’t like the ad, you’ll surely love the bonus!
Monster-Themed Brand
Monster casino’s action-packed advert will make you leave whatever it is that you’re doing and go straight to your computer or mobile phone to play casino games.
With a great combination of tempting offers, adrenaline-filled music and animations, it’s basically a mini show of what it feels like to play in the UK’s Monster Casino.
The advert presents some of the best perks of playing in this casinos, as well as the option of playing on desktop and mobile in the same quality. As soon as you see that mobile player spinning the reels of Gonzo’s Quest, your appetite for gambling will awaken!