Sweet Tooth tops the Nielsens for the week 7-13 June as it and Lucifer break the billion minutes barrier
After a good start last week, we now see Sweet Tooth take the top spot in the Nielsens for US streaming. Again there are some huge numbers in play, so we turned to the computers normally used by the Video Assistant Referees (VAR) for Euro 2020 and ran the data through them as they won’t be busy until Sunday. We look at the top of the chart and scrutinise for any other trends.
This week’s Nielsen data
As ever we take the published data and add our own episodes viewed columns marked with ‘*’. Don’t forget this is just US viewing figures.
| Rank | Streamer | Series | # Episodes | Ep length (mins)* | Total Minutes (Millions) | Episode Watches* |
|---|---|---|---|---|---|---|
| 1 | NETFLIX | Sweet Tooth | 8 | 45 | 1,434 | 31,866,667 |
| 2 | NETFLIX | Lucifer | 83 | 50 | 1,012 | 20,240,000 |
| 3 | DISNEY+ | Loki | 1 | 45 | 731 | 16,244,444 |
| 4 | HULU | The Handmaid’s Tale | 45 | 50 | 422 | 8,440,000 |
| 5 | NETFLIX | Lupin | 9 | 50 | 237 | 4,740,000 |
| 6 | NETFLIX | The Kominsky Method | 22 | 30 | 235 | 7,833,333 |
| 7 | NETFLIX | Ragnarok | 12 | 47 | 182 | 3,872,340 |
| 8 | NETFLIX | Longmire | 63 | 60 | 156 | 2,600,000 |
| 9 | NETFLIX | Jurassic World Camp Cretaceous | 26 | 25 | 142 | 5,680,000 |
| 10 | NETFLIX | The Great British Baking Show | 65 | 65 | 137 | 2,107,692 |
Sweet Tooth tops the chart
It’s congratulations to Sweet Tooth, but both it and Lucifer broke the billion minutes barrier. It effectively doubled its viewing figures, impressive for a new series and we suspect word of mouth had a part. As for Lucifer, it’s week three of the bump from the release of season 5B, so a dip isn’t any large surprise and in some ways makes last weeks ~1.8 billion seem even more remarkable.
What else happened?
We tipped Loki for success last week and it’s #3 after one week with very impressive figures. Less startling was the return for Lupin and also Ragnarok has fallen back sharply in terms of chart position.
Looking ahead
We see a straight head2head for Sweet Tooth and Loki, with other shows dropping back. Whatever does happen, we’ll bring you our unique analysis. Until next time!