In today’s world, any company that wants to boost its website traffic and sales uses email marketing to reach their potential customers. Sending emails to the people who have joined your list is the best way to stay in touch with them and keep them up to date about your projects. But how can you be sure you are really staying in touch with them?
You can’t tell, just by looking at it, whether your email database only contains valid email addresses. Especially if you have a large number of emails in your list, it is impossible for you to manually check every single one and identify the inaccurate, abandoned or fake ones. In a situation like this, there is no better option than using an email verifier.
What is an email verifier?
It is a software that will analyze your email list and determine which addresses are valid and safe to use and which ones need to be removed. Many times, when a subscriber joins your list, they misspell their email address in the signup form. So you end up having a person who wants to subscribe to your emails, but they didn’t type their address correctly. That’s a very common way inaccurate email addresses end up in your list. Then, there are accounts people simply don’t use anymore, they have been abandoned or deactivated. Sending campaigns to such email addresses is not a good idea, as it affects your reputation. Lastly, there are many spam traps and bots that sign up for your newsletters, and you don’t want them in your database, because they will seriously harm your sending score.
A good email verification system will eliminate all these bad addresses from your email list and give it back to you clean and safe to use.
Advantages of email list cleaning
Using a perfectly designed email validation system is going to help you in many ways. Any business can take advantage of a great software like this and clean their email database for the best marketing results. What will you achieve by using an email verifier:
- You will have much lower bounce rates
This is an immediate benefit of the verification process. If your bounce rate is greater than 3% – 5%, that is a clear sign you need to validate your list.
- Saves you money
Sending emails to fake, inaccurate or dead email addresses means you are beeding money that you could use to grow your business. When your database is clean, you can be sure that your newsletters are actually reaching your subscribers.
- Keeps a healthy IP reputation
Your IP reputation is determined by many things, including the addresses you send your emails to. If you are sending lots of emails to invalid email addresses, your sending score is going to decrease. An email verification software will keep your score high and help you