After four episodes, Loki leaves all other shows a long way behind in the latest Nielsens. We take a closer look…
With The Nexus Event, Loki is now four episodes into its first season and still tops the Nielsens. Last week we said:
We see Loki still keeping hold of the top slot, but won’t be surprised at a Bosch challenge, and it may well displace Lucifer
We’ll give ourselves 3/3 for that, and promise to do as well again this week. In fact we also predicted churn and bigger numbers, so let’s call it 5/5!
We’ve a new intake of interns at Cultbox corporate HQ and we armed them with the latest shiny laptops to dissect the data from a dozen angles. Out conclusions follow below.
The Nielsen data for 28 June- 4 July
Note this period ends with US Independence Day, and the figures are US only. We take them from the published Nielsen data, and add the columns marked with ‘*’.
| Rank | Streamer | Series | # Episodes | Ep length (mins)* | Total Minutes (Millions) | Episode Watches* |
|---|---|---|---|---|---|---|
| 1 | DISNEY+ | Loki | 4 | 45 | 813 | 18,066,667 |
| 2 | AMAZON | Bosch | 64 | 43 | 490 | 11,395,349 |
| 3 | NETFLIX | Lucifer | 83 | 50 | 450 | 9,000,000 |
| 4 | NETFLIX | Sex/Life | 8 | 48 | 449 | 9,354,167 |
| 5 | NETFLIX | Too Hot To Handle | 19 | 45 | 395 | 8,777,778 |
| 6 | NETFLIX | Sweet Tooth | 8 | 45 | 256 | 5,688,889 |
| 7 | NETFLIX | The Seven Deadly Sins | 75 | 24 | 255 | 10,625,000 |
| 8 | NETFLIX | Workin’ Moms | 57 | 22 | 247 | 11,227,273 |
| 9 | HULU | The Handmaid’s Tale | 46 | 50 | 209 | 4,180,000 |
| 10 | NETFLIX | Sophie: A Murder In West | 3 | 55 | 206 | 3,745,455 |
Loki leaves the others standing
The obvious take aways are as per our prediction; a 1:2:3 of Loki:Bosch:Lucifer. Look a bit harder (and compare to last week in the link above) — Loki has added more than 10% to its viewing in the week in question (perhaps encouraged by the excellence of the previous week’s Lamentis), Bosch is up but Lucifer has dropped a lot relatively. The biggest gap is between #1 and #2, with the other gaps more evenly distributed than we often get.
What else happened?
There’s a lot of churn again, and Sweet Tooth is falling away (though has a second season to celebrate), whereas perennial presence The Handmaid’s Tale is still managing to keep in the top 10. Reality show Too Hot To Handle debuts at #5 with its second season, though doesn’t beat sizzling drama Sex/Life.
What next?
The easy predictions are Loki to keep top, Bosch to keep top three with Lucifer fading for a couple of weeks until we hit the halo effect from the SDCC news. There will be more churn with titles moving in and out of the chart, and we may wave farewell to The Handmaid’s Tale. Whatever happens, we’ll bring our unique perspective as always!