This is an interesting, though perhaps ultimately inconsequential, one. Netflix has revealed that it’s been using subscriber data to personalise feeds, with artwork for series and films changed to fit with user’s behaviour.

Many frequent users of the service may have already noticed a version this feature in the past, if for no other reason than the fact that it’s sometimes difficult to identify their current binge one evening. It goes hand in hand with the infamous algorithm that allows viewing recommendations based on the most minute of categorisation.

So you’re a frequent streamer of comedy, horror or drama, you could see something different to your mate who only watched British crime procedurals.

“This is yet another way Netflix differs from traditional media offerings: we don’t have one product but over a 100 million different products with one for each of our members with personalized recommendations and personalized visuals,” the company wrote in a blog post.

You can read more about the feature in the full post here.