
What’s Oatly’s CEO doing in a field of oats with a 1980s synth?
Oatly have unveiled a new campaign for their oat drinks, an alternative to milk – and who better to sing the wonderful ‘Wow No Cow’ than the company’s own CEO, Toni Petersson. Toni commented: “When they first told me they wanted me to sing a song in an oat field I seriously thought they were … >