In a post on BBC Complaints, the BBC stated that they have no further plans to employ generative artificial intelligence to promote Doctor Who. Summary of complaint: We received complaints about reports that the BBC is exploring generative AI in Doctor Who promotion. BBC response: As part of a small trial, marketing teams used generative … >
Paramount+ adverts are coming as they join an ever-increasing group of streamers — will Apple TV+ follow next? Thanks to Digital TV Europe, we read how Paramount+ will rollout adverts internationally this spring. Netflix seems to have a first mover advantage here, and recent financials suggest the move has been a success. Disney+ also has … >
The BBC has plans to experiment with generative AI in an effort to automate and thus streamline the distribution of promotional content. David Housden, Head of Media Inventory: Digital at the BBC explained how and why this experimentation begins with Doctor Who promotion. “We’re going to take it one step a time, starting simple and … >
BBC Studios takes full ownership of BritBox International in a £255 million deal Reported by both sides from different angles (BBC takes full ownership vs ITV sells its 50% share), it’s clear the deal has been some time coming. Since ITV launched ITVX, its focus has been there, with Britbox coverage increasingly limited. Now BritBox … >
Merger rumours concerning Paramount+ and Peacock demonstrate a market still in flux We’ve reported before on the ever-evolving market for streaming. Over the past two years the stories have been about how companies cope with the vast costs associated with market entry. More established brands (eg Disney) have spend big (Star Wars and Marvel), produced a lot … >
The Netflix Q4 2023 earnings show the benefit of reinvention Netflix (as of Jan 23, 2024) published it’s fourth quarter 2023 results with more than a little triumph. You can read all the details here, or focus the rather more accessible Letter to Shareholders (as most commentators seem to have done). Or, you could stay … >
Two Disney shows are coming to ITVX in the first half of 2024 — what are they, and what might this mean going forward? In the scheme of things, two shows coming to ITX from Disney+ UK may not seem the biggest story in the world with the wealth of programming on the streamer. Before … >
Paramount has plans to combine two of its UK platforms — My5 and Pluto TV — what might it mean for UK audiences? The Hollywood Reporter (and others) are covering news of plans Paramount has to consolidate its UK services and get them ready for the future. In particular: the move will bring together broadcast … >
YouTube’s Primetime Channels are being launched in the UK — we bring you the lowdown on yet another way to watch your favourite shows Various industry outlets, including Broadcast Now and Digital TV (Europe), are reporting on the latest foray into the Uk streaming market. This time it’s YouTube with their Primetime Channels. Every few weeks … >
The Suicide Squad & Guardians of the Galaxy director will share the role with Peter Safran. Since their merger, Warner Bros. Discovery have been on the hunt for a leader to shepherd their DC film and television output. While Marvel Studio’s interconnected cinematic universe is headed by Kevin Feige, the onscreen worlds of DC have been … >