Netflix adaptations lead to book sales

Book sales linked to TV shows analysed by Netflix

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We recently discussed how the popularity of the Bridgerton novels has soared since the series hit Netflix, and now the streamer has done some analysis of just how well book sales benefit from television adaptation

led by Bridgerton, half of the Top 10 titles on The New York Times Best Sellers list this month are books tied to Netflix series, and they’re not alone in having a literary revival:

As it became Netflix’s biggest series, the popularity of Julia Quinn’s Bridgerton novels ballooned – at one point five books from the series were on the New York Times Best Sellers list, with The Duke and I holding steady at #1 for four weeks.

Kristin Hannah’s Firefly Lane first appeared on the Top 10 list a month ahead of the show’s release as interest in the series grew. The book hit #1 just three days after its Netflix premiere, and 13 years after its first publication.

Three weeks after the Netflix limited series premiered, Walter Tevis’ The Queen’s Gambit appeared on the list for the first time since it was published 37 years ago; and went on to stay in the Top 10 for 11 weeks.

After Lupin premiered, Maurice Leblanc’s original book (written in 1907!) began trending in several countries such as Italy, Spain, the US, the UK and Korea, with sales reaching the equivalent of one year’s worth in just 15 days. Ten days post-premiere, the book ranked in the Top 5 bestsellers on Amazon and Fnac.

It’s a compelling story, and the Netflix piece also has a very attractive infographic to put all this in context. They then move on to cover some forthcoming series, all based on books, including: Jennifer Mathieu’s Moxie — premiering March 3; AJ Finn’s The Woman in the Window — coming soon; Jojo Moyes’ The Last Letter From Your Lover — coming soon; Robyn Carr’s Virgin River — Season 3 is coming soon.

On that basis, you can plan your summer reading now as you get up to speed on what might soon become your favourite shows. Should any other books be adapted? Let us know in the comments.