ITV for sale to Sky — possibly

ITV could be sold to Sky — what might it mean

Today we learn ITV has confirmed it is in talks to sell its media business to Sky parent Comcast for £1.6 billion In what would inevitably be a significant change to the UK TV viewing landscape, ITV has Broadcasting Limited the potential sale of its broadcasting arm. This needs a lot of unpacking. What part(s) … >

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Farewell Apple TV+ Apple TV new logo

Farewell Apple TV+, welcome Apple TV

Eagle-eyed viewers may well be wishing farewell to Apple TV+ — don’t rush to check your subscription, just say Welcome Apple TV In a piece of rebranding, Apple had now renamed Apple TV+ as Apple TV. We have no idea if others will follow (we’re looking at you Disney and Paramount), but Apple has now seen … >

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BBC abandons plans to use AI to promote Doctor Who after complaints

In a post on BBC Complaints, the BBC stated that they have no further plans to employ generative artificial intelligence to promote Doctor Who. Summary of complaint: We received complaints about reports that the BBC is exploring generative AI in Doctor Who promotion. BBC response: As part of a small trial, marketing teams used generative … >

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Paramount+ adverts

Paramount+ adverts are coming, is Apple TV+ next?

Paramount+ adverts are coming as they join an ever-increasing group of streamers — will Apple TV+ follow next? Thanks to Digital TV Europe, we read how Paramount+ will rollout adverts internationally this spring. Netflix seems to have a first mover advantage here, and recent financials suggest the move has been a success. Disney+ also has … >

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Britbox

BritBox International is now wholly owned by BBC Studios

BBC Studios takes full ownership of BritBox International in a £255 million deal Reported by both sides from different angles (BBC takes full ownership vs ITV sells its 50% share), it’s clear the deal has been some time coming. Since ITV launched ITVX, its focus has been there, with Britbox coverage increasingly limited. Now BritBox … >

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Merger rumours Paramount and Peacock

Merger rumours prove streaming is still evolving rapidly

Merger rumours concerning Paramount+ and Peacock demonstrate a market still in flux We’ve reported before on the ever-evolving market for streaming. Over the past two years the stories have been about how companies cope with the vast costs associated with market entry. More established brands (eg Disney) have spend big (Star Wars and Marvel), produced a lot … >

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