BBC abandons plans to use AI to promote Doctor Who after complaints

In a post on BBC Complaints, the BBC stated that they have no further plans to employ generative artificial intelligence to promote Doctor Who. Summary of complaint: We received complaints about reports that the BBC is exploring generative AI in Doctor Who promotion. BBC response: As part of a small trial, marketing teams used generative … >

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Paramount+ adverts

Paramount+ adverts are coming, is Apple TV+ next?

Paramount+ adverts are coming as they join an ever-increasing group of streamers — will Apple TV+ follow next? Thanks to Digital TV Europe, we read how Paramount+ will rollout adverts internationally this spring. Netflix seems to have a first mover advantage here, and recent financials suggest the move has been a success. Disney+ also has … >

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BritBox International is now wholly owned by BBC Studios

BBC Studios takes full ownership of BritBox International in a £255 million deal Reported by both sides from different angles (BBC takes full ownership vs ITV sells its 50% share), it’s clear the deal has been some time coming. Since ITV launched ITVX, its focus has been there, with Britbox coverage increasingly limited. Now BritBox … >

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Merger rumours Paramount and Peacock

Merger rumours prove streaming is still evolving rapidly

Merger rumours concerning Paramount+ and Peacock demonstrate a market still in flux We’ve reported before on the ever-evolving market for streaming. Over the past two years the stories have been about how companies cope with the vast costs associated with market entry. More established brands (eg Disney) have spend big (Star Wars and Marvel), produced a lot … >

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My5 and Pluto TV to merge in 2024

Paramount has plans to combine two of its UK platforms — My5 and Pluto TV — what might it mean for UK audiences? The Hollywood Reporter (and others) are covering news of plans Paramount has to consolidate its UK services and get them ready for the future. In particular: the move will bring together broadcast … >

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YouTube Primetime Channels

YouTube is bringing Primetime Channels to the UK

YouTube’s Primetime Channels are being launched in the UK — we bring you the lowdown on yet another way to watch your favourite shows Various industry outlets, including Broadcast Now and Digital TV (Europe), are reporting on the latest foray into the Uk streaming market. This time it’s YouTube with their Primetime Channels. Every few weeks … >

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